To The End.
However, the industry has always been seen as a money goldmine. In his article Empty Seats: The Missing History of Movie-Watching, Kevin J. Corbett says “movies were never intended to be anything but a financial enterprise” (Corbett, 35). If this was always about money, why wouldn’t they use advertising as their foundation for funding? Through the Golden Age assembly system to the product placement in films now, movies have and will always be an advertisement playground and the audience will always take it as such because most people either don’t care enough or they’d like to believe theaters are corrupted yet the distributors and films they are seeing aren’t persuading them in the same nature.
So what does this mean? Movie theaters that once strayed from food and advertising have used them after the seventies to drag in money. Popcorn shouldn’t be associated directly with movies, it doesn’t have to be, and clearly distributors were against pre-film advertising, but these days they are right: you can’t go to a movie without seeing tons of advertisements for concession or brand foods. The social construct of the theaters have been cleverly disguised by their cheeky entertainment, only to shy away from the main point of these movie theaters: to make money, regardless of their patrons.
So what does this mean? Movie theaters that once strayed from food and advertising have used them after the seventies to drag in money. Popcorn shouldn’t be associated directly with movies, it doesn’t have to be, and clearly distributors were against pre-film advertising, but these days they are right: you can’t go to a movie without seeing tons of advertisements for concession or brand foods. The social construct of the theaters have been cleverly disguised by their cheeky entertainment, only to shy away from the main point of these movie theaters: to make money, regardless of their patrons.